Some are trying to claim this is a play on the “Pork. The Other White Meat” campaign. But somehow with the whole state of race relations and constant attacks on Christians, that seems farfetched.
Check it out:

A billboard located along the heavily-trafficked Massachusetts Turnpike, advertising a Catholic radio station was reportedly vandalized. According to the manager of the talk show promoted on the billboard, listeners called into report that the billboard was altered from “Try God” to “Try God, the Other WHITE Meat.”

Manager of Catholic Radio Chris Kelley said:

“it’s very sad” that someone would deface the “uplifting message” encouraging people to turn their radio dials to the station. “This is clearly not a circumstance of some teenagers with spray paint. Someone went to a lot of trouble to make it appear that the new text was a real billboard message,” Kelley said of the sign, which stands along I-90 in Brighton.

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