Rush flushed? Broadcast giant ‘dropping Limbaugh, Hannity’
There are so many ways to listen now that this won’t slow them down at all.
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Two of the most successful names in radio, Rush Limbaugh and Sean Hannity, are soon to be dropped by Cumulus Media, the second-largest broadcaster in the U.S., according to a published report.
In a story by Dylan Byers, the Politico says an industry source claims Cumulus is planning to let go of both Limbaugh and Hannity from its stations at the end of the year.
The source indicated the broadcasting giant won’t renew its contracts with both popular voices, removing the two most highly rated conservative talkers from more than 40 Cumulus channels in major markets.
The source also said negotiations between Cumulus and Premiere Networks, the division of Clear Channel Communications which distributes Limbaugh and Hannity’s shows, came to a halt over disagreements about the cost of distribution rights.
“Cumulus is known to drive a hard bargain on costs, and Clear Channel is known to seek top dollar for big names,” Byers noted.