Republicans Leaving Party Are Tired of ‘Two Evils’ Argument
We made a great start with the TEA party in transforming the GOP. We now know that Obama was successful in derailing the TEA party with the IRS. Now is not the time to leave, but to reload.
Check it out:
A new study by the Frontier Lab, a conservative market research group, found that Republican voters who leave the party do so because they are are tired of being told to vote Republican as the “lesser of two evils.” The study, “Switching Behavior: Modeling disaffiliation from the Republican brand,” is published on the group’s website and applies scientific methods of qualitative research to the GOP’s most urgent problem.
Unlike the official Republican National Committee (RNC) “autopsy,” which was prepared by consultants and political figures using familiar campaign-season methods such as focus groups and polls, the Frontier Lab study applied a specific methodology from market research, Behavioral Event Modeling (BEM), to understand the specific decisions of a sample of 97 Republicans who had chosen to leave the party in recent years.
Anne Sorock, author of the Frontier Lab study, writes that the RNC autopsy failed to provide “meaningful insights about how the Republican Party’s adherents are interacting with the brand as it stands.” In an interview with Breitbart News, she expanded on her criticism of the RNC’s self-examination, saying that the RNC’s decision to use political consultants was “a perfect example of everything they are doing wrong.”