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If you’re seeing a lot more red, white and blue today, well, that’s because it’s Flag Day.

And until Sept. 11, 2001, it was often forgotten.

Vexillologist Richard Gideon tells the newspaper that the attacks nearly 12 years ago brought the holiday to the forefront of many American’s minds, as well as their desire to display American flags.

Although Americans’ enthusiasm seems to have slowed down again since then, the event helped bolster the flag industry, which is still doing quite well, the newspaper reports.

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