This looks like it will get really politicized.
Check it out:

The Motion Picture Association of America announced changes to its movie rating system Tuesday, saying it wants to help parents make informed decisions at the multiplex.

The new system, rolled out as the “Check the Box” campaign, will include prominent descriptions explaining why a movie received its rating. Films that might previously have been stamped PG-13 with a sentence beneath the rating will now feature those same descriptions in large type next to the ratings code.

The changes announced by MPAA CEO Christopher Dodd in Las Vegas on Tuesday come in the aftermath of explosions at the Boston Marathon and recent shooting rampages, though the former U.S. senator did not address such examples directly.

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