Rush Limbaugh knew that his radio show ratings would be up after his controversial comments from Thursday about being “ashamed of my country” for the first time. He welcomed his new listeners by saying, “I realize that many of you tuned in today wanting to hear more of this… You wanted to hear more about it, and I haven’t really discussed it yet and you’re probably angry, and I want to tell you why.”

He went on to explain that he “didn’t say this yesterday to generate attention, interest, or whatever. I don’t do that. That’s not the reason I say anything, any day.” But he did admit to waiting until the later part of his show to address the comments because of “the old broadcast trick of hooking you in and keeping you waiting.”

Limbaugh then spent two minutes replaying the essence of what he said on Thursday’s show, which has ironically drawn similar criticism to what First Lady Michelle Obama said in 2008 about being “proud of her country for the first time.” Once the excerpt was over, he began to clarify what he had meant, in order to fend off accusations that he’s “ashamed” of himself. On the contrary, Limbaugh continued to insist that he’s “ashamed” of the liberal direction in which the country has gone, despite his best efforts to “inform” the people.

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