The pro-gun control group Mayors Against Illegal Guns will air an advertisement during the Super Bowl pressing lawmakers to institute universal background checks on firearm sales.

The 30-second spot will air in the Washington, D.C. area during the Sunday game on CBS, during the third-quarter break after halftime, the group announced in a statement late Saturday.

The ad, titled “It’s Time” opens with images of children, while “America the Beautiful” plays in the background. “The NRA once supported background checks,” a child’s voice says.

The ad then features footage of National Rifle Association (NRA) Executive Vice President Wayne LaPierre testifying before Congress in 1999.

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