The Council on American-Islamic Relations (CAIR) is trying to rebrand the word jihad in an advertisement campaign launched last week on San Francisco buses.

The MyJihad campaign aims to educate Americans about what the group believes is the real meaning of the word jihad.

The slogans appearing on the buses include:

“My Jihad is to stay fit despite my busy schedule. What’s yours?”

“My Jihad is to build friendships across the aisle. What’s yours?”

“My Jihad is to not judge people by their cover. What’s yours?”

This poster touts fitness as a manifestation of jihad (photo from

According to its website, the campaign aims “to share the proper meaning of Jihad as believed and practiced by the majority of Muslims.”

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