Instagram, the popular photo-sharing and social-networking service acquired this year by Facebook, faces a strong public backlash over a newly proposed terms of service agreement that allows your photos to be sold to outside businesses without either compensation or consent.

This move, while certainly savvy from the profit perspective, caused a huge pushback from the application’s users. Whether they sent complaints, deleted photographs, or removed their entire account, the consensus seems to be that the change was a violation of a larger, somehow more fundamental agreement about the nature Instagram’s service. This sentiment was enough to motivate Wired’s Mat Honan:

“By putting terms in place that offered no way to opt out, short of deleting your account, Instagram delivered an ultimatum,” he writes. “And so I quit Instagram on principle. Because I’m tired of contributing to the commodification of my own existence.”

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