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New York City is among the locations in America where Christmas cheer comes alive every December, with a giant colorfully lit tree perched atop ice skaters at Rockefeller Center among its many attractions.

Now this year, atheists are pitting the image of Jesus being crucified against one of a smiling Santa Claus on a giant billboard in Times Square proclaiming “Keep the Merry!” and “Dump the Myth!”

“We know that a large population of ‘Christians’ are actually atheists who feel trapped in their family’s religion,” said David Silverman, president of American Atheists, the group responsible for the display.

“If you know god is a myth, you do not have to lie and call yourself ‘Christian’ in order to have a festive holiday season. You can be merry without the myth, and indeed, you should. We encourage people to be honest with themselves and their families this year. If you don’t believe in god, tell your family – honesty is the greatest gift, and they deserve it.”

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