Inside Orca: How the Romney Campaign Suppressed Its Own Vote
As Republicans try to explain their Election Day losses in terms of policy, tactics, and strategy, one factor is emerging as the essential difference between the Obama and Romney campaigns on November 6: the absolute failure of Romney’s get-out-the-vote effort, which underperformed even John McCain’s lackluster 2008 turnout. One culprit appears to be “Orca,” the Romney’s massive technology effort, which failed completely.
A source within the Romney campaign agreed to share his reflections on Project Orca with Breitbart News:
It’s easy to point fingers after a loss and I wouldn’t normally do it, but consider what happened.
Project Orca was supposed to enable poll watchers to record voter names on their smartphones, by listening for names as voters checked in. This would give the campaign real-time turnout data, so they could redirect GOTV resources throughout the day where it was most needed. They recruited 37,000 swing state volunteers for this.
I worked on the Colorado team, and we were called by hundreds (or more) volunteers who couldn’t use the app or the backup phone system. The usernames and passwords were wrong, but the reset password tool didn’t work, and we couldn’t change phone PINs. We were told the problems were limited and asked to project confidence, have people use pencil and paper, and try to submit again later.