In the hours after Barack Obama’s electoral rout of Mitt Romney, young Republican operatives in Washington, Boston, and around the country felt the same letdown as their bosses — the older crop who ran the losing campaigns of 2012.
But some of the younger generation — people in their twenties and thirties, digital natives, committed conservatives — reported another feeling: relief. The time had finally come to push aside the television-centric operatives who have run Republican campaigns for a generation, to reset the party’s values around race and sex, and to adapt its tactics to the era of Twitter. Politics has always been ruthlessly competitive, with one cycle’s guru the next cycle’s washed-up cable news commentator. Mentors have always had to keep an eye out for protégés wielding daggers. And now the daggers are out.
“Pretty much every relevant oldster consultant’s strategy has been repudiated the last two presidential cycles,” said a young Republican operative reflecting on the heat of the campaign.
Tuesday’s election “was a clearing of old mind-sets,” said a second operative deeply immersed in the Romney campaign. “We just can’t keep running campaigns like we used to. Too often the tactical realities of trying to win in 2012 ran into the old maxims of campaigns run in the past.”Continue reading on www.buzzfeed.com