Not long ago, Independents were the go-to demographic for determining who would win elections. How the Independents swung, so too would the election.
In 2008, Barack Obama carried Independents in Ohio by 8 points and in Florida by 7 points. That victory among Independents contributed a great deal to his 2.8-point win in Florida and his 4.5 point win in Ohio. A victory by Romney among Independents could tilt both key states in his favor.
Curiously, Independents seem to be mostly ignored this election cycle, and their presidential vote preference is almost unanimously ignored by the MSM. Instead, “women” have replaced Independents as the key demographic. This emphasis and sudden fascination conveniently ties in nicely with the Democrats’ fictitious “War on Women” meme.