We knew this push was coming, and now the ads are up and running in nine swing states. Virtually all of the ads are built around the passage in Mitt Romney’s acceptance speech when he preemptively answered the “are we better off?” question many voters are asking themselves. Team Obama fumbled this basic question last weekend before finally settling on their final spin. Embedding all 17 different clips is probably overkill, so here is a cross-section of the new spots, each of which is tailored to individual states. A Virginia ad on energy policy:

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