A promotional video created to promote the concept shows drinkers entering a bar, and then being offerend cheap drinks as they are recognised.

‘Facebook check-ins are a powerful mechanism for businesses to deliver discounts to loyal customers, yet few businesses—and fewer customers—have realized it,’ said Nashville-based advertising agency Redpepper.

They are already trialling the scheme in firms close to their office.

‘A search for businesses with active deals in our area turned up a measly six offers.

‘The odds we’ll ever be at one of those six spots are low (a strip club and photography studio among them), and the incentives for a check-in are not nearly enticing enough for us to take the time.

‘So we set out to evolve the check-in and sweeten the deal, making both irresistible.

‘We call it Facedeals.’

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