If Mitt Romney is going to beat Barack Obama in November, he has to convince blue collar Reagan Democrats in key industrial swing states to vote affirmatively for Romney. Many of these Reagan Democrats voted for Obama in 2008 but are not solidly in Obama’s camp for 2012.

In the New York Post, Jerry Della Femina, a member of the Advertising Copywriters Creative Hall of Fame, gives advice to the Romney campaign about how Romney can win over the critical Reagan Democrat demographic.

Famina writes that Romney needs to win over “a good number of intelligent, caring, middle-class Democrats who are a soft nudge away from casting their vote for Romney.” He notes that these Reagan Democrats “were mostly white, socially conservative blue-collar workers, who lived in the Northeast, and were attracted to Reagan’s social conservatism.”

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