Media: It’s Not the Economy, Stupid?
I mentioned it toward the end of the previous hour that yesterday a lot of the media was shaken up. The media has been comfortable — and you may find this hard to believe — the media, the Democrats, the left, have been comfortable with the way Romney’s going about campaigning on the economy, because they have been of the opinion that it’s ineffective. And it largely is ineffective, given the discussion that we had yesterday. We live in a new era. Traditional campaign theory, tactics, everything in the playbook you pretty much have to throw out. We’ve never had this degree of dependence before. You’ve got more people signing up for disability than getting jobs in the month of June. That’s unprecedented. It’s never happened.
People are signing up for disability when their unemployment compensation expires, after their 99 weeks are over. They need the money. There aren’t any jobs. But it doesn’t matter as much now that you don’t have a job. In the first place, there’s no stigma attached. In the second place you can still eat and you can still have your cell phone. You can still have your cell phone coverage paid for, and you can still have your car and your plasma. And so the degree of pain that’s attached to not having a job for a lot of people — not everybody, some people have a moral aspect to it they just despise — but for a lot of people there’s not that much pain. And there’s an aspect of 8.2%, 8.1% unemployment as a new norm. It’s been three-and-a-half years. It hasn’t gotten any better. The media’s not holding anybody to account on it.