New York City Mayor Michael Bloomberg’s large soda ban has received a lot of media coverage since he first proposed it as a step in his anti-obesity campaign. If only this thirst for health could be considered a sweet victory for all.

Seth Goldman, an entrepreneur in the health drink market, asks Bloomberg in yesterday’s Wall Street Journal to re-consider his proposal. As soon as government begins to meddle, “we [producers] quickly find ourselves considering scenarios that are not based on market realities or consumer needs.”

The ban will affect the size of products that Goldman’s company, Honest Tea, can provide. Because companies like Honest Tea serve a niche market, it will be much more expensive to adjust to the government’s arbitrary limits on size than it would be for a larger company.

Put simply, these demands of government force producers to ignore the demands of the market. Meanwhile, if individuals cannot make decisions for themselves, where is the threshold for “too much” government intervention? Is there any limit on this curve of government control?

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