Stories aren’t the only thing that high-profile studio anchors at CNN apparently know how to break. Judging by the latest TV ratings, they also seem to be uncannily successful at destroying the loyalty of viewers.

Figures from ratings agency Nielsen show that America’s most famous rolling news brand has just experienced its worst month for almost 20 years, parting company with more than 50 per cent of its audience in 12 months.

The development follows years of unrelenting decline for the network, which pioneered 24-hour news in the 1980s, and was for years the top-rated news channel. It has in recent years suffered intense competition from Fox News and MSNBC, which both now outperform it in almost every time slot.

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