Mitt Romney touted his debut general election ad in a town-hall teleconference with supporters in four swing states Friday, saying that unlike the president’s commercials, his spot avoids “attacking on a personal basis.”

“You may get the chance today to see my first advertisement in the general election campaign. It is quite different from the ones that have come from the Obama campaign, in that instead of attacking on a personal basis the president or something of that nature, mine is an ad that describes the things I would do if I were elected president,” Romney said.

The ad, released Friday, is expected to run in Iowa, Ohio, North Carolina, and Virginia. It lists accomplishments that Romney hopes to achieve on the first day if he won the presidency. Among the priorities: approving the Keystone pipeline, introducing tax cuts and rolling back the president’s signature healthcare legislation.

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