President Obama’s reelection campaign released a new ad for TV on Friday that zeroes in on education policy.

The ad uses Obama’s story of educational success to tout his education policy. The 30-second TV spot suggests that Obama’s educational success depended on “hard work and student aid,” and eventually led to his high-profile success in politics.

“His mother got him up before dawn to do school work. She knew what it meant for his future. With hard work and student aid, his life was transformed,” the female narrator says in the video, accompanying photos of Obama and his mother, Ann Dunham, followed by a photo of Obama at Harvard Law School. “Today higher education means even more the middle class, giving young people the chance to compete, like he did. So he doubled funding for college grants, capped federal student loan payments, passed the largest college tax credit ever. For their future, and ours.”

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