President Barack Obama, an avid basketball fan, is looking to capitalize on March Madness, launching a “bracket challenge” on his campaign website that allows supporters to predict their choices for how the NCAA college basketball championships will play out.

“It’s college basketball time again — and as friends and co-workers gather around the water cooler to talk top seeds and Cinderellas, here’s your chance to fill out a bracket with the President himself,” a posting on the campaign’s website reads. “And how’s this for bragging rights: we’ll publish a list of everyone who does better than the President here on after the tournament is over.”

The site serves a dual purpose for the president’s re-election effort, playing up his sports credentials to voters and collecting valuable demographic information for the campaign to reach potential supporters.

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