You’re used to seeing President Barack Obama on the nightly news and cable networks but, on the Cartoon Network?

When the network airs “Speak Up,” a documentary about bullying, Obama will deliver a “special opening message” to viewers, according to a release announcing the move. Obama has been a regular critic of bullying, having convened a prevention summit on the topic at the White House last year.

The half-hour film is part of the network’s “Stop Bullying: Speak Up” initiative and airs nationally March 18 at 5:30 p.m. Health and Human Services Secretary Kathleen Sebelius will premiere the film at a Washington, D.C. middle school on March 14.

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