It has always been about meeting and surpassing your expectations as an audience on any level that I can imagine, on any level for which I have empathy. If this program were about the advertising… (laughing) you don’t know the kind of commercials you’d be treated to. I reject millions of dollars of advertising a year, much to the chagrin of my hardworking sales staff. Millions, folks, including, I might add, General Motors. What would you have thought, if, after the government took over General Motors, I started advertising General Motors? I made the decision not to accept that because you, the audience, come first. Because no successful program puts the audience second or third.

See, I understand my successes come from you. During the year, many of you regale me with how much the program has meant to you personally, your family, over the years. Every Thanksgiving and Christmas I take time out to tell you that no matter what this program’s meant to you, it can’t compare to what you have meant to me and my family. In fact, I have no adequate way to express my gratitude to you. Just doesn’t exist. It’s how great my gratitude for all of you is. Without you, advertisers would have no need to participate in this program. So what we’re gonna do is replace those that leave, those that no longer want access to you, those advertisers who no longer want your business, fine. We’ll replace them. It’s simple, really.

Advertising’s a business decision. It’s not a social one. Only the leftists try to use extortion, pressure, threats to silence opposing voices. We don’t do that. Never, ever, do any of us on our side of the aisle try to suppress the speech or the voices of those with whom we disagree, and we never will. So, as you’ve always done, you make your own business decisions about the products and services you buy. But don’t be like the opposition. That was my mistake last week. Don’t make it yours.

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