Clearing Up Misinformation on Rush Sponsors
I want to ask if you will indulge me for just a brief few minutes for some inside baseball stuff before we move on to our review of the issues of the day, politics and so forth, Super Tuesday, the results, and where we are. The reason for this is, once again, so much misinformation about this program and advertisers is in the mainstream media. People are reporting things that, A, are not true, and B, I don’t even think the people reporting it have the slightest idea what they’re talking about, nor do they have the ability to understand it.
But I know that many of you are spending a lot of time — God bless you — on the Web doing what you can to express your support for the program. And judging from the reaction of my own brother, who sends me a note last night, “You really lost 28 sponsors?” No, we have not lost 28 sponsors. “Well, how can they say it?” Because they lie and because they don’t understand how it works, and that’s what I want to try and explain. In fact, folks, we have three brand-new sponsors that will be starting in the next two weeks. Now, obviously, I’m not gonna tell you who they are today, but we’ve got three brand-new, full-fledged sponsors starting in the next two weeks.
Two of the sponsors who have canceled have asked to return. We are being very careful about that. Not gonna give you any names here. One of them is practically begging to come back. Everything is fine on the business side. Everything’s cool. There is not a thing to worry about. What you’re seeing on television about this program and sponsors and advertisers is just incorrect. And let me try to explain how this works. Let’s take the claim that we’ve lost 28 sponsors. Sponsors on this program are both local and national. We deal with the national sponsors on this program. We have 600-plus stations. They sell their own commercials. We don’t have anything to do with those sponsors. We don’t get paid by those sponsors. We have no idea who those sponsors are.