President Barack Obama’s reelection campaign launched a Spanish-language version of their website Thursday in an effort to attract highly sought after Latino voters.

The site, BarackObama.com/es, features much of the same content as Obama’s English website translated into Spanish, including information about social networks and the ability to give contributions to Obama’s campaign.

Latino voters are a must-win voting bloc for the president, and the Obama campaign is increasingly working to turn up the turn-out by aggressively registering Latino voters.

The campaign has been sending out emails in Spanish as well as English, in addition to launching the new website.

The page features a three-minute video touting the president’s support for the DREAM Act, which would provide a path to citizenship for minors in the country illegally, providing they served in the armed forces or attended college.

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