2 dating websites sued over soldier’s photo in ads
The picture of a handsome, uniformed soldier accompanying online ads that proclaim “Military Man Searching for Love” is an Army lieutenant who was killed in Iraq in 2007, according to a lawsuit filed by his parents Monday against two dating websites.
The parents of Army Lt. Peter Burks have sued PlentyofFish.com and True.com, alleging the companies used their son’s photo in ads without their permission, benefitted financially and misled the public. The suit filed Monday in state district court in Dallas seeks a jury trial for compensatory and punitive damages.
Alan Burks said the photo was taken days before his 26-year-old son was killed in Baghdad in late 2007 and is on the website of the family’s Unsung Hero Fund, which provides supplies to troops in war zones as a tribute to Peter Burks.
In December, a friend recognized Peter Burks in an ad on PlentyofFish.com, clicked on it and was directed to True.com, Alan Burks said. He said his son was engaged at the time of his death, so the idea that he was trying to meet women online as the ad portrays “couldn’t be more wrong.”
“I felt horrified, disgusted. It upset me,” Alan Burks, who lives in Dallas, told The Associated Press on Monday.