It was the only TV ad during the big game with a 2,000-year-old script.
The 30-second spot of children reciting the biblical verse John 3:16 during the second quarter of tonight’s Broncos-Patriots game on CBS was brought to you by the Colorado Christian ministry Focus on the Family.
It’s too soon to tell if this Focus gameday religious message will generate as much controversy as its 2010 Super Bowl ad, a subtly pro-life message featuring quarterback Tim Tebow.
CBS faced a storm of criticism for accepting that ad — an apparent change of its policy not to take ads advocating a political cause.
Last year Fox Sports rejected a John 3:16-themed spot for the Super Bowl, stating it “does not accept advertising
A still shot for the Focus on the Family ad, which run during the Broncos vs. Patriots game on Saturday, Jan. 14. (Focus on the Family)from religious organizations for the purpose of advancing particular beliefs or practices.”