Who’s behind ’99 percenters’? Ad company for Pepsi, Ford …

A company hired to lead marketing campaigns for such corporate giants as Pepsi, Starbucks, IBM and Toyota now is promoting Occupy Wall Street while complaining about the top “1 percent” ultra-wealthy allegedly hoarding the country’s wealth.

GOOD Worldwide LLC describes itself as a media platform that promotes, connects, and reports on the individuals, businesses, and non-profits “moving the world forward.” It maintains a central website, quarterly magazine, and online video content all dedicated to promoting so-called progressive values.

A division of the company, GOOD/Corps., seeks a “shared value revolution” by working with some of the world’s biggest companies to “helps brands and organizations align business strategy with social impact, and win through highly participatory and profitable relationships with their audiences.”



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