From ice cream to salad dressing, and potato chips to pet food, health-conscious grocery shoppers can choose an “all natural” version of just about anything.

But one item ingredient-conscious consumers can’t pluck off the shelves: an official definition of “natural.”

A recent spate of consumer lawsuits allege that food companies are playing fast-and-loose with the “all natural” designation, effectively committing fraud against the shopping public. But determining fraud becomes complicated when the federal government itself concedes the rule book is vague.

Continue reading on online.wsj.com

GET MORE STORIES LIKE THIS

IN YOUR INBOX!

Sign up for our daily email and get the stories everyone is talking about.

Uncategorized
Previous post

Maybe the Rich Should Fight Back

Next post

Gore Lashes Out at Tea Party