WSJ: ‘All Natural’ Foods Are a Fraud
From ice cream to salad dressing, and potato chips to pet food, health-conscious grocery shoppers can choose an “all natural” version of just about anything.
But one item ingredient-conscious consumers can’t pluck off the shelves: an official definition of “natural.”
A recent spate of consumer lawsuits allege that food companies are playing fast-and-loose with the “all natural” designation, effectively committing fraud against the shopping public. But determining fraud becomes complicated when the federal government itself concedes the rule book is vague.