Republicans are targeting young people, the heart of Barack Obama’s base, with a new television spot aimed at college students and broadcast during the programs they like most.

The ad “What’s Your Plan,” produced by the College Republicans National Committee and run in Iowa during reality shows, late night comedy programs and sportscasts, uses the president’s own words to play on the fears of young people about to enter the workforce when unemployment is stubbornly high.

In the ad, a clip of the president saying “winning the future” plays repeatedly as a several young people look straight-lipped into the camera.

“Bro,” says one young man, “you’re LOSING my future.”

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