First Lady Michelle Obama’s obsession with “childhood obesity” has bothered many since it began two years ago, especially those who think that White House nagging of parents should be reserved for more pressing issues. Now it is getting more serious, with food regulators starting to infringe on the free speech rights of advertisers.

In the latest upset, four federal agencies known as the Interagency Working Group (IWG) have delivered a plan to drastically censor food advertisers with products deemed to be “too high” in sodium, sugar, or fat that cater to any viewing audience between the ages of two and 11. These advertisers would lose key slots during some of America’s most popular shows, like American Idol, America’s Got Talent, and Glee—simply because the nanny state is “uncomfortable” with what they are selling.

The IWG, formed within the 2009 Omnibus Appropriations Act to study childhood obesity and offer possible solutions, has gone far beyond their descriptive reach. Now, perfectly reasonable companies may be penalized severely.

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