The Obama administration on Friday released a batch of rules governing the new, state-based insurance exchanges mandated under the sweeping health care law passed last year.

The proposed regulations lay out standards and processes for individuals and businesses to enroll in insurance plans, guidelines for receiving federal subsidies and guidance on linking the exchanges with Medicaid and the State Children’s Health Insurance Program for a one-stop shopping experience.

They’re the latest in a series of rules being issued by the Department of Health and Human Services that lay out perimeters for how the exchanges should operate, what types of plans can be offered through them and ways they can be used by individuals and businesses seeking coverage.

Officials said a key goal is to make it convenient, simple and easy for Americans to view their insurance options, gain access to any subsidies for which they may be eligible and select a plan. Under the law, everyone must have health insurance or pay a penalty beginning in 2014.

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