Sarah Palin Documentary “The Undefeated” to Expand to Additional Cities This Weekend
ARC Entertainment today announced “The Undefeated,” which chronicles Sarah Palin’s rise from obscurity to national prominence, will roll out to additional AMC Theatres (AMC) beginning on Friday, July 22nd.
With sold-out runs and enthusiastic audience support on opening weekend, the film will roll out to new markets including Tucson, AZ; West Palm, FL; Milwaukee, WI; Charlotte, NC; and Ontario, CA. The film will also expand into additional theatres in Atlanta, GA, and Phoenix, AZ, and will continue in theatres in Dallas, TX; Houston, TX; Denver, CO; Orlando, FL; and Orange, CA.
ARC Entertainment, the distributor of the film, announced today that the film had a stronger opening weekend than expected with the top markets, Phoenix and Orange County, achieving weekend per screen averages above $11,000 driven by multiple sold-out runs. The film was rushed to select digital theatres in only three weeks, and was marketed entirely through social media and grass roots efforts with virtually no traditional media spend.