The Democratic National Committee launched its first advertisement of the presidential election on Friday, a Spanish-language television spot that signals both parties see Latinos as potential kingmakers in 2012.
The DNC launch followed the Monday airing of an ad in Spanish by American Crossroads, a Republican group not subject to campaign-finance limitations, featuring a narrator expressing disappointment in President Barack Obama.
The DNC ad was anchored to the message: “We know who to trust, and who we can’t.”
The ads are running head to head in Reno and Las Vegas, Nev.; Tampa, Orlando and Miami, Fla.; Denver; Albuquerque, N.M.; and Washington, D.C. They target Latino communities that were critical for Mr. Obama in 2008.
The Obama re-election campaign is counting on larger Hispanic populations in these places next year to compensate for erosion of support for the president among white voters.Continue reading on online.wsj.com