President Obama and top White House aides are waging a behind-the-scenes push to win over skeptical big-dollar donors — whose early money is needed to help fund a dramatic summertime expansion of his battleground-state machinery.
Campaign officials are working to broaden Obama’s network of “bundlers,” the well-connected rainmakers tasked with soliciting big checks from wealthy donors, while seeking to preserve the aura of a grass-roots movement by luring back the kind of small Internet donations that helped shatter fundraising records four years ago.
To do so, Obama and his aides are leveraging every asset available to a sitting president — from access to top West Wing officials to a possible food tasting with the White House chef.
Much of the fundraising in recent weeks has occurred at targeted events designed to appeal to specific groups, many of which have expressed frustration with administration policies, including Jews, gays and business leaders. Obama has attended 28 fundraisers from coast to coast — a pace that could continue, or even accelerate, over the next several months.