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That one word sums up how Mitt Romney’s long-awaited presidential announcement speech is expected to come off Thursday afternoon, and it describes how his team is approaching his second White House campaign.

“We’re going to have a traditional, New Hampshire-style barbecue on Thursday and then a traditional, New Hampshire-style town-hall meeting on Friday morning,” said spokesman Ryan Williams. “And that’s how we’re going to run this campaign up here — in the traditional way with lots of questions from voters the way people in New Hampshire expect.”

Several hundred people will gather on a farm in Stratham for hamburgers, hot dogs and chili concocted by the family matriarch, Ann Romney. In attendance will be dignitaries from the state, including former Gov. John Sununu, the immediate past state GOP chairman who has been informally advising Romney.

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