It was fun while it lasted, but after weeks and weeks of Donald Trump playing a game of maybe-maybe-not, the TV star and business mogul has said he will not run for president.

“After considerable deliberation and reflection, I have decided not to pursue the office of the Presidency,” said Trump in a press release.

Several publications, including the New York Post reported earlier today that Trump would have to tell NBC executives whether he plans to stay on as a TV celebrity, rather than pursue political notoriety. This week, TV companies will begin pitching advertisers for next year’s line up — and they need to know if that pitch includes an Apprentice with or without Trump.

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