The “Controversial” Superbowl Ad That Almost Didn’t Air
It was an ad deemed too “controversial” to air during the Superbowl — Fox Sports reportedly rejected it for its overtly religious content and message. Then, unexpectedly, it aired during the second half of the Green Bay Packers’ victory.
I’m glad cooler heads evidently prevailed and the totally innocuous spot was allowed to run. I eagerly await the back story on Fox’s reversal, which must have come at the very last moment because every pre-game news account I’ve read about the kerfuffle reported that the ad was out.
Like last year’s pro-life Superbowl ad featuring Tim Tebow, this commercial is effective because strikes viewers as a non-preachy soft sell; not heavy proselytizing.